BERLIN, GERMANY – JULY : A model during the Marc Cain Fashion Show Spring/Summer 2019 at WEEC on July , 2018 in Berlin, Germany. (Photo by Gisela Schober/Getty Images for Marc Cain)

“Le Riad Marc Cain“: A colorful journey with magic moments

Berlin, July 2018 – “Le Riad Marc Cain“ impressed the trade audiences, numerous VIPs and high-level influencers. The latest Spring/Summer 2019 Collections were presented with Moroccan flair and focus on sophisticated prints, strong boosts of colour and vibrant pastel shades.

Marrakech is a place of longing and inspiration in one. The magic of the thousand-and-one-nights metropolis has always attracted jet set celebrities, especially in the 60s. Inspired by this charm, the motto of the Marc Cain Fashion Show “Le Riad Marc Cain“ came to life.

Marc Cain Fashion Show Spring - Summer 2019

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BERLIN, GERMANY - JULY 03: A model during the Marc Cain Fashion Show Spring/Summer 2019 at WEEC on July 3, 2018 in Berlin, Germany. (Photo by Gisela Schober/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Talia Graf opens the Marc Cain Fashion Show Spring/Summer 2019 at WECC on July 3, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Leonie Hanne attends the Marc Cain Fashion Show Spring/Summer 2019 at WECC on July 3, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Elena Carriere attends the Marc Cain Fashion Show Spring/Summer 2019 at WECC on July 3, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Joy Denalane attends the Marc Cain Fashion Show Spring/Summer 2019 at WECC on July 3, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Caro Daur attends the Marc Cain Fashion Show Spring/Summer 2019 at WECC on July 3, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Joanna Horodynska attends the Marc Cain Fashion Show Spring/Summer 2019 at WECC on July 3, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Nina Suess attends the Marc Cain Fashion Show Spring/Summer 2019 at WECC on July 3, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Annemarie Carpendale attends the Marc Cain Fashion Show Spring/Summer 2019 at WECC on July 3, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Stefanie Giesinger and Caro Daur during the Marc Cain Fashion Show Spring/Summer 2019 at WECC on July 3, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Bettina Zimmermann and Ute Schlotterer during the Marc Cain Fashion Show Spring/Summer 2019 at WECC on July 3, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Frauke Ludowig, Veronica Ferres, Bettina Zimmermann, Ute Schlotterer, Helmut Schlotterer, Marie Baeumer and Janina Uhse during the Marc Cain Fashion Show Spring/Summer 2019 at WECC on July 3, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Stefanie Giesinger and Caro Daur during the Marc Cain Fashion Show Spring/Summer 2019 at WECC on July 3, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Alec Voelkel, Johanna Voelkel, Jenny Vollmer and Sascha Vollmer during the Marc Cain Fashion Show Spring/Summer 2019 at WECC on July 3, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Marie Baeumer and Bettina Zimmermann during the Marc Cain Fashion Show Spring/Summer 2019 at WECC on July 3, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Isabeli Fontana and Talia Graf attend the Marc Cain Fashion Show Spring/Summer 2019 at WECC on July 3, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Helmut Schlotterer and Ute Schlotterer attend the Marc Cain Fashion Show Spring/Summer 2019 at WECC on July 3, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Liv Lisa Fries attends the Marc Cain Fashion Show Spring/Summer 2019 at WECC on July 3, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Marvy Rieder attends the Marc Cain Fashion Show Spring/Summer 2019 at WECC on July 3, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Marc Cain)
[img src=http://www.onlifemagazine.com.br/wp-content/flagallery/marc-cain-fashion-show-spring-summer-2019/thumbs/thumbs_a91z1938.jpg]10Marc Cain Fashion Show Spring - Summer 2019
BERLIN, GERMANY - JULY 03: Veronica Ferres and Helmut Schlotterer, Founder and CEO of Marc Cain during the Marc Cain Fashion Show Spring/Summer 2019 at WEEC on July 3, 2018 in Berlin, Germany. (Photo by Gisela Schober/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: A model during the Marc Cain Fashion Show Spring/Summer 2019 at WEEC on July 3, 2018 in Berlin, Germany. (Photo by Gisela Schober/Getty Images for Marc Cain)
[img src=http://www.onlifemagazine.com.br/wp-content/flagallery/marc-cain-fashion-show-spring-summer-2019/thumbs/thumbs_b02v6067.jpg]10Marc Cain Fashion Show Spring - Summer 2019
BERLIN, GERMANY - JULY 03: Karin Veit. chief designer Marc Cain and Helmut Schlotterer, Founder and CEO of Marc Cain during the Marc Cain Fashion Show Spring/Summer 2019 at WEEC on July 3, 2018 in Berlin, Germany. (Photo by Gisela Schober/Getty Images for Marc Cain)
[img src=http://www.onlifemagazine.com.br/wp-content/flagallery/marc-cain-fashion-show-spring-summer-2019/thumbs/thumbs_b02v6165.jpg]10Marc Cain Fashion Show Spring - Summer 2019
BERLIN, GERMANY - JULY 03: Karin Veit. chief designer Marc Cain and Helmut Schlotterer, Founder and CEO of Marc Cain during the Marc Cain Fashion Show Spring/Summer 2019 at WEEC on July 3, 2018 in Berlin, Germany. (Photo by Gisela Schober/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Frauke Ludowig, Veronica Ferres, Bettina Zimmermann, Ute Schlotterer, Helmut Schlotterer, Founder and CEO of Marc Cain, Marie Baeumer, Janina Uhse, Joy Denalane, Liv Lisa Fries, Stefanie Giesinger , Caro Daur during the Marc Cain Fashion Show Spring/Summer 2019 at WEEC on July 3, 2018 in Berlin, Germany. (Photo by Gisela Schober/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Janina Uhse and Model Talia Graf during the Marc Cain Fashion Show Spring/Summer 2019 at WEEC on July 3, 2018 in Berlin, Germany. (Photo by Gisela Schober/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Frauke Ludowig during the Marc Cain Fashion Show Spring/Summer 2019 at WEEC on July 3, 2018 in Berlin, Germany. (Photo by Gisela Schober/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Stefanie Giesinger during the Marc Cain Fashion Show Spring/Summer 2019 at WEEC on July 3, 2018 in Berlin, Germany. (Photo by Gisela Schober/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Marvy Rieder, Frauke Ludowig, Kathrin Gelinsky during the Marc Cain Fashion Show Spring/Summer 2019 at WEEC on July 3, 2018 in Berlin, Germany. (Photo by Gisela Schober/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: Joy Denalane, Frauke Ludowig, Bettina Zimmermann during the Marc Cain Fashion Show Spring/Summer 2019 at WEEC on July 3, 2018 in Berlin, Germany. (Photo by Gisela Schober/Getty Images for Marc Cain)
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BERLIN, GERMANY - JULY 03: A general view during the Marc Cain Fashion Show Spring/Summer 2019 at WEEC on July 3, 2018 in Berlin, Germany. (Photo by Gisela Schober/Getty Images for Marc Cain)

BERLIN, GERMANY – JULY 03: A model during the Marc Cain Fashion Show Spring/Summer 2019 at WEEC on July 3, 2018 in Berlin, Germany. (Photo by Gisela Schober/Getty Images for Marc Cain)

Strong colours and the influences from various cultures and ethnicity was at the forefront of the Fashion Show. The African continent, in particular, served as a source of inspiration for prints, designs and details. Ruffles, frills and flounces were a must when creating feminine, flowing maxi-dresses. Decorative earrings, turbans and colourful hairbands spread that summer feeling.

The connection between Moroccan tradition and modernity is underlined by a golden catwalk, decorative ornaments and stylised portals. The colours of gold, aqua, sand and white dominate the staging.

The most emotional moment came right at the end of the Show when Helmut Schlotterer, Chairman of the Board, Founder and Owner stepped onto the stage and thanked the Managing Director Design, Karin Veit, for her outstanding commitment, her amazing life-time achievement and their 43 years of working together. Karin Veit will be leaving Marc Cain as from 31st July 2018 to dedicate time to her personal life.

A high-class front row was another highlight this season: Veronica Ferres, Annemarie Carpendale, Joy Denalane, Bettina Zimmermann, Marie Bäumer, Liv Lisa Fries and many more were not going to miss the Marc Cain Show. Even top bloggers took their seats including Stefanie Giesinger, Caro Daur, Leonie Hanne and Xenia Adonts. The Show was opened by the famous super model Isabeli Fontana; the catwalk also featured Talia Graf, niece of tennis legend Steffi Graf.

Actress Veronica Ferres has been a guest at the Marc Cain Fashion Show twice already and displayed her enthusiasm: “I love the variety of colours and patterns in the Collection. I’ve already even found some favourite pieces – I especially find the long dresses in the wonderful colour combinations with jungle print wonderful!“

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